OUR GOALS

From the time we began to formally state our operational goals, Customer Satisfaction has always been #1. There aren’t many companies in our industry that measure Customer Satisfaction, so we benchmark with the best internet companies in America and I am pleased to say we are right there with them.

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Furthermore, Great Customer Satisfaction is no accident; it’s the result of planned and methodical execution of all things important – of listening to Customers and of continuously improving. At Baker Firearm, we became ISO 9001 registered in 2008, adopted the Malcolm Baldrige National Quality Award Criteria in 2006, and set a goal to apply for and improve enough to receive the award in 2009. We applied for and received the Missouri Quality Award (a Baldrige-criteria state program) in 2008, and applied for and received the Malcolm Baldrige National Quality Award in 2009, meeting the goal we set in 2006.

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